Metro: Your Go-To Holiday Store
To launch the holiday 360 campaign for 2024, Metro wanted to showcase itself as the Community Cornerstone for all your holiday grocery needs by demonstrating the overall quality, service and price that we offer shoppers.
We developed a fully integrated campaign spanning in-store displays, social media, digital banners, and on-the-ground activations.
Your Go-To Recipe Bag
We designed a limited-edition series of red Metro grocery bags, each featuring a handwritten go-to recipe from our store employees. More than just meals, these recipes were heartfelt contributions like personal stories and traditions shared by the people who serve our community every day. To bring these stories to life online, we launched a social series called “What’s in Your Bag?”, where each video unpacked the people, the recipes, and the memories behind them.